Via La Moda, Johannesburg. VIA, A Legacy of Timeless Style and Class.

Welcome to VIA, where three decades of exceptional craftsmanship meet timeless style. Founded by our European designers, working closely with local South African artisans, and inspired by the vision of quality, our workshop has crafted leather handbags and accessories that transcend borders, adorning wardrobes across South Africa and beyond. Originally known as Eye-Q and later, more memorably, as Via La Moda, our journey culminates in the unified mark of VIA – a testament to superior quality, attention to detail, and enduring elegance. Celebrating this legacy, our collections bear witness to our designers’ enduring passion for practical luxury, ensuring every piece is a masterpiece in its own right.